$3,600 Ad Spend Delivers New Hire In One Month For CaptionLabs

CaptionLabs wanted to hire a Spanish translator to create closed captioning for TV Christian Ministry programs. The translator had to be a native Spanish speaker with a very solid knowledge of Biblical terms and their proper thought-for-thought translation.

They had to have bilingual fluency in both Spanish and English and ability to research subject matter to develop a deeper understanding and knowledge.

This was a new position for the company as they didn’t feel that the captioning provided by their outside translation company was accurate to their high standards.



Company Size

22 People


Tampa, Florida
Columbus, Ohio


Our first step was to meet with our contacts at CaptionLabs. We discussed the job and salary range and finalized the following:

  • Overview of the job
  • Candidate fit (must-have skills and traits)
  • Interview logistics (who candidate would speak with next)
  • Screening questions
  • Expectations

The Results

EmPower HR created a job ad campaign and posted it on our AI driven, recruitment marketing platform. The team then created a strategic ad campaign. Thirty-seven candidates applied for the job. Seven of the candidates met initial screening qualifications and five were interviewed by our team.

After the interview, the recruiting team wrote up highlights from the conversation, indicated if the candidate met the key required skills and traits and discussed the candidates with CaptionLabs. CaptionLabs chose to interview two of the candidates extending a job offer to one.

Costs Associated With The Job

Marketing Technology


Monthly Subscription Fee


Right Ad

Foundational Recruiting Time




Typical Staffing Agency Cost


Of Salary

We saved CaptionLabs